Multi channel approach explained through numbers
87% of users do one or more online searches for products before buying them in a physical store **
73% of users visited a physical store to review products before buying them online **
45% of all internet users in the world today use social media to search for products and services *
42% of internet users between the ages of 16 and 64 met a new brand using the search engines *
* Source: Hootsuite ** Source: Kantar per conto di Idealo