Multi channel approach explained through numbers

87% of users do one or more online searches for products before buying them in a physical store **

73% of users visited a physical store to review products before buying them online **

45% of all internet users in the world today use social media to search for products and services *

42% of internet users between the ages of 16 and 64 met a new brand using the search engines *

* Source: Hootsuite  ** Source: Kantar per conto di Idealo