What could a Marketing Consultant bring to the company in practice?
It is necessary to analyze the customers and the competitors to understand if an idea can create value and at the same time if it can be profitable for the company.
It is not enough to change the materials of packaging to be able to say it is sustainable. The development of a product innovation plan to be sustainable must look at the three fundamental elements.
With G-mark you will have the opportunity to do an initial analysis, to understand how a product innovation plan works, that will lead your company to become a point of reference for your sector in terms of sustainability.