Giuseppe Dilauro

Temporary manager – Consulente marketing omnicanale

sustainability & product innovation

What could a Marketing Consultant bring to the company in practice?

Product positioning

Product portfolio

Supports clients

New Ideas and solutions

New Know how

Product Marketing

An idea alone is not enough

It is necessary to analyze the customers and the competitors to understand if an idea can create value and at the same time if it can be profitable for the company.

Product sustainability
Let’s clarify

It is not enough to change the materials of packaging to be able to say it is sustainable. The development of a product innovation plan to be sustainable must look at the three fundamental elements.

“Sustainable development is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs"

Gro Harlem Brundtland

With G-mark you will have the opportunity to do an initial analysis, to understand how a product innovation plan works, that will lead your company to become a point of reference for your sector in terms of sustainability.