Market positioning
He analyzes the current situation of the company, he identifies strengths and areas for improvement to be able to distinguish itself from the competition in a distinctive way
Product portfolio
He supports the company in the development of concrete products and marketing activities, which have an effective and measurable return (eg. Product Roadmap, Cost reduction, etc.)
Client support
He helps to review customers marketing processes in order to achieve effectiveness and efficiency by simplifying activities, increasing the working environment and improving results
New ideas and solutions
He provides new ideas and solutions, offering a different approach to projects
New know how
He transfers new know-how to the team and he integrates the marketing team with other company functions