The phases for an omnichanel marketing

1. Project kickoff

Identify the objectives, form the work team, identify external partners

2. Launch plan

Identify and select online / offline channels and develop related activities

3. Teasing

Launch press releases, launch online / offline campaigns, trade marketing campaigns, offline activities

4. Online launch

Update the different campaigns making sure to always have new and engaging contents

5. Online launch

Develop business activities (eg fairs) and events that allow you to come into direct contact with your clients

6. Consolidation

Develop campaigns aimed to creating customer loyalty towards the brand / product