The phases for an omnichanel marketing
1. Project kickoff
Identify the objectives, form the work team, identify external partners
2. Launch plan
Identify and select online / offline channels and develop related activities
3. Teasing
Launch press releases, launch online / offline campaigns, trade marketing campaigns, offline activities
4. Online launch
Update the different campaigns making sure to always have new and engaging contents
5. Online launch
Develop business activities (eg fairs) and events that allow you to come into direct contact with your clients
6. Consolidation
Develop campaigns aimed to creating customer loyalty towards the brand / product